Now that you have analyzed these products thoroughly, the next step is to create similar products and listings, but BETTER.

The quality of your product must be superior, with better features, lower cost, more functionalities, easier to use—whatever lever you choose, it must be better than your competition.

Your thumbnails should be better to attract the customer and make them click on your product listing.

Your mockups should follow the same customer journey and have more attractive visuals to convert those visits into sales.

Create better titles and tags. To do this, base yourself on the keywords they use and identify those that could be improved, while following these rules:

• Avoid keyword stuffing
• Best keywords at the beginning of your title.
• Use at least 135/140 characters available for your title.
• Vary the type of keywords.
• For tags, never write a tag with just one word (unless it is a word of more than 15 characters).

SEO is, of course, important but less than the quality of your product and visuals. Therefore, you should write a title and 13 tags similar to your competition while following the rules mentioned above. (If you want to learn more, check out my SEO guide).

The idea, as you've understood, is to create a product similar to the bestseller, using the same style, and trying as much as possible to offer a product of better quality with more attractive visuals.

Be careful not to cross the line and not to copy the concerned product; you risk receiving a copyright infringement notice.

Now let’s see two strategies you can use.