Analyzing Etsy ads might seem challenging at first, but it's actually quite straightforward.

CTR (Click-Through Rate)

First, let's talk about CTR. Keep in mind that you need to analyze it in relation to the budget you allocate for your ads. The higher your budget, the lower the CTR will be.

In my opinion, if your CTR is below 1% with a budget of $10 or less, it means that your thumbnail isn't attractive enough and doesn't encourage clicks.

A CTR between 1% and 3% is acceptable, and above 3%, it indicates that your thumbnail is performing well and you're targeting the right audience (assuming you're converting reasonably well).

ROAS (Return on Ad Spend)

We've discussed ROAS extensively. As I explained in the "My Strategies" section, ROAS depends on your goals, the type of product you're advertising, and its price.

Generally, for a budget of $10 or less, you should aim for a ROAS of 3. If you increase your budget, aim for a ROAS of 2.

Also, if you're a new shop or advertising a new product, a ROAS of 1 would already be a good achievement.

In any case, if you achieve a ROAS below 1, something is amiss with your product (mockup, description, SEO, product quality, etc.).

Others Data

With the various results you've obtained, you can measure your conversion rate and track the progress of your ads. Keep in mind that several factors can influence the success of your ads from month to month, such as product seasonality, changes in keywords, trends in mockups, etc.

Remember, analyzing the performance of your Etsy ads can provide valuable insights into the effectiveness of your strategy and help you make informed decisions to optimize your results.

In the Etsy Seller Kit, you'll find a section about analyzing Etsy ads; don't hesitate to take a look.