What is Etsy?

Etsy is an online marketplace where people from around the world can buy and sell handmade, vintage, and even digital products. It offers a great opportunity for creatives to showcase their work to the world and make money doing something that they love.

There are a few things to consider before you can sell on Etsy.

1. Know Your Audience and Adapt Your Style Customers on Etsy are mainly female, although depending on the categories of products, there are some males as well. What does this mean for you? Well, you'll want to ensure that the style of your digital mockups appeals to this audience. For the niche of Notion templates, the best sellers sell aesthetic templates.

   

   Different style than Gumroad templates

Gumroad, on the other hand, is mostly male and usually appeals to developers, designers, and entrepreneurs. Your mockups should be tailored to this audience as well.

Examples of Types of Products Easily Sold on each platform:

• Etsy: Crafts & Artwork, DIY Kits, Digital Downloads
• Gumroad: Software, Audio Files, Graphics

1. Etsy SEO and Etsy Ads

Etsy’s search engine optimization (SEO) gives you the ability to optimize and customize your listings for maximum visibility in the Marketplace. This allows you to target specific search terms and phrases, as well as enable customers to quickly find the products they’re looking for.

If you want to boost your results and start making sales faster, it's important to focus on optimizing your SEO and developing a solid strategy, just like what you would do with ads.

Just keep in mind that there are certain factors you need to consider for it to work effectively. Otherwise, you might end up wasting your ads money. So, take the time to optimize your SEO and plan your Etsy ads strategy wisely. It'll be worth it in the long run!

1. Etsy can be more passive when set up correctly

Another important difference between Etsy and Gumroad, is that Etsy can be a viable passive income machine. On Etsy, you create your store and list items for sale. But it’s up to the customer to find them. Once your product is listed, it can become quite passive especially for digital products. You only need to handle customer queries and review your SEO/mockups every 3-6 months to stay on track.