What is important for SEO on Etsy?

SEO on Etsy focus on your title, tags and description.

How will your product/store be found?

Before we start this section, let me share a little secret: while SEO is important, it's not the only factor that determines your shop's success. In fact, In the last 30 days, the customers visited my shop mainly through the Etsy app and other Etsy pages, with over 2000 visits (mainly suggestions and favorites), and I only got 1100 visits through Etsy search (SEO).

What does this mean for you? Well, it means that focusing solely on SEO may not be the key to driving traffic and sales. Instead, prioritize creating great products and eye-catching mockups that catch the attention of customers.

If the algorithm understands what you're selling, it will suggest the products to customers that are the best fit based on their purchases, searches and your sales. This means that your shop has the potential to be discovered more through personalized "Suggestions" rather than solely relying on Etsy search.

The first products are the suggestion given by Etsy

SEO is still important, but do not be obsessed with it. If you want to dive deeper into how to get your shop found on Etsy, follow this link.

How to write a good title

The title is the most important part, especially the beginning. You need to put your best keywords at the beginning, ensuring they make sense and are readable to both Etsy and your customers. Avoid randomly adding keywords that don't make sense together. Striking a balance between optimization and readability is crucial for attracting customers and boosting sales.

Include as many keywords as you can and fill in all the characters (140). If you only write a 50-character title, it is difficult for your listing to rank.

Important

Make sure that you don't repeat words!

→ If you have "Notion template, Finance Planner" in your title, the algorithm will also search for "Notion Finance", "Notion Planner", etc.

For example, if you're selling Notion finance template, don't write your title as follows:

"Notion financial template, Notion financial planner, Notion tracker, Notion aesthetic template" (As you can see, in this title I repeated Notion 4 times, Template twice, Financial twice).

Instead, write this:

"Notion Template Personal Finance, Income & Expense Tracker, Digital Budget Planner"

Try not to repeat words.