Earlier, you heard me talk about optimizing keywords for Etsy ads.
This is crucial, especially if you plan to allocate a substantial budget for your ads. If you set up your budget to the maximum possible, Etsy will advertise your product using a vast number of keyword combinations.
Within these combinations, some are relevant, while others are not.
Thus, it's important to deactivate the less relevant ones to prevent your Etsy ads budget from needlessly exploding.
To do this, simply click on "detailed stats," still on the "Etsy Ads" page. Then, click on "Searches that led to this ad." You'll find a long list of keywords that were used to find your ad. Start analyzing them and then keep the most relevant keywords.
Personally, I remove keywords that generate many clicks but no orders, or those that have nothing to do with my product.
The goal of this optimization is to reduce unnecessary expenses related to Etsy ads and to target the right audience more effectively.