<aside> <img src="/icons/people_gray.svg" alt="/icons/people_gray.svg" width="40px" /> Target Market: Who is your ideal customer, and what are their characteristics and preferences?
</aside>
<aside> <img src="/icons/people_gray.svg" alt="/icons/people_gray.svg" width="40px" /> Interests: What are their interests and preferences?
</aside>
<aside> <img src="/icons/people_gray.svg" alt="/icons/people_gray.svg" width="40px" /> Demographics: What are their demographics (age, gender, location, etc.)?
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<aside> <img src="/icons/people_gray.svg" alt="/icons/people_gray.svg" width="40px" /> Benefits: What problem or need does your product solve for them?
</aside>
| Shop name | General impression | Target audience | Strengths | Weaknesses | Pricing |
|---|---|---|---|---|---|
<aside> <img src="/icons/star-of-life_gray.svg" alt="/icons/star-of-life_gray.svg" width="40px" /> What sets your products apart from competitors?
</aside>
<aside> <img src="/icons/star-of-life_gray.svg" alt="/icons/star-of-life_gray.svg" width="40px" /> Why should customers choose your shop over others?
</aside>
<aside> <img src="/icons/star-of-life_gray.svg" alt="/icons/star-of-life_gray.svg" width="40px" /> What unique features or benefits do your products offer?
</aside>
<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" />
</aside>